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Schneider Electric was delighted to sign on as the first-ever Title Sponsor of the 2013 Paris Marathon, which took place on Sunday, 7 April, with over 40,000 participants (including the 477 runners representing Team Schneider Electric!) in the challenging race that spans 42.195 km. This four-year partnership enables us to raise awareness of the importance of energy efficiency for all, while providing us unparalleled brand exposure.
As Aaron Davis, Chief Marketing Officer of Schneider Electric, said, it’s ‘the perfect opportunity to link our brand to the spirit and values embodied by the timeless challenge of the marathon, but with a focus on the people, the technologies, and the ability to do things differently. In the long term, our ambition is to make this marathon the first energy-positive race in the world’.
During the pre-marathon Running Expo, and the marathon itself, participants and visitors learned how our innovative energy management solutions improve personal comfort and energy usage to make homes, workplaces, and cities more efficient, liveable, and sustainable.
We were also able to feature a new technology that collects kinetic energy from footsteps on pavement or floor tiles, and transforms it into electricity to power low-energy applications. Our partner, Pavegen Systems Ltd, installed these energy-harvesting tiles across the marathon route to capture the energy of the runners. Nearly 5,000 watt hours were generated and used to charge display screens and electronic signs during the marathon.
Making a difference in the community
Thanks to all who participated, the 2013 Schneider Electric Paris Marathon has become the first race to generate useable energy, not just expend it. Plus, the Schneider Electric Foundation was able to donate €60,000 to Habitat et Humanisme, an organization that provides better energy access and awareness to underprivileged households in Paris.
Expect to hear more about our efforts to improve efficiency and meet the energy demands of the future as our partnership with the Paris Marathon continues!