Aaron Davis most recently served as Chief Marketing Officer (CMO) and President, North America for APC. In 2007, Schneider Electric acquired APC and formed the Critical Power & Cooling Services (CPCS) Business Unit, which includes the APC and MGE UPS Systems brands. The CPCS Business Unit reported revenue of $3.5 billion in 2007 and employs 12,000 people worldwide. Schneider Electric, with 120,000 employees and operations in 190 countries, had 2007 annual sales of $25 billion (€17.3 billion).
As CMO, Aaron was responsible for global marketing and sales functions for the organisation. His responsibilities included global marketing and marketing communications efforts, comprised of branding, advertising, Internet marketing, trade shows, media relations, corporate communications and direct mail, in addition to global sales processes, consisting of pricing, training, sales operations and channel development.
In his role of acting President, North America, Aaron oversaw the activities of the North America region, which represents approximately 40% of the business unit’s revenue.
Until February 2007, Aaron Davis served as Vice President, Communications and Chief Marketing Officer at APC. Over the years, APC’s marketing communication team has been instrumental in developing APC as the premiere brand in the uninterruptible power supply (UPS) industry worldwide. To support this, Aaron built an award-winning advertising programme that for over a decade has been recognised for its excellence in a wide array of leading technology publications.
In 1996, his accomplishments were recognised by Marketing Computers magazine as Aaron was named one of the top 12 information technology marketers of the year.
Aaron joined APC in 1989 as Director of Marketing Communications and since that time has held various senior level marketing and sales roles including Vice President, Small Systems Group.
"there is no quicker way to kill the Human spirit than to ask it to do mediocre work..." Ayn Rand