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Sales and Marketing

In their words

Cheryl Rapp
SVP, Media and Events Worldwide
Global Marketing

What are your key responsibilities in this position?

I am responsible for events and media buying globally. We have teams around the world focusing on either media or events regionally. My team has been responsible for creating and rolling out the new large-scale global media campaign, “You deserve an efficient enterprise”. We have targeted the BRIC (Brazil, Russia, India and China) nations, as well as North America and France. We have ads on television, in print, and online, including search engine optimization, etc. You may have seen our ads on Bloomberg, in Time magazine, in the Economist, or other well known media outlets.

Another major responsibility to which I am truly dedicated is managing my team. People need their manager to support them and to remove their barriers, whether external, internal teammates or other groups. It is so important for me to keep up my team’s morale and continue to motivate them.

How have you seen this organization develop over the last few years?

I have seen the transition of One Schneider Electric organization. Only a few years ago, our company consisted of many smaller entities that operated completely independent of one another. I have seen the One Organization efforts take shape in the company and really become a mantra for employees. It is exciting to see everything come together as it has.

Within Global Marketing, I have had the opportunity to work with all the business units much more than in the past. I find it exciting to meet individuals from each part of the business, seeing how different everyone can be, but how wonderful the people are in each division.

In what ways do you contribute to the Schneider Electric vision and mission?

Through my contributions to the corporate campaign, I have seen the vision and mission of Schneider Electric come to life. This is the first large campaign executed as One Company and it takes a similar thread across the entire company.

What insight can you offer people aspiring to have a career like yours?

Work hard and play hard. In all seriousness, it is important for people to know every job means something significant to the company. From the mail room and manufacturing to upper management, dedication and a sense of humor are imperative. It is important to keep up your own morale and the morale of your team. Your team is your best asset. As long as you strive to go far with a good attitude and strong dedication, you will be successful.

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